WHAT IS ROSE DISCO?

Vancouver’s celebration of all things rosé. It offers rosé brands a ‘liquid-to-lips’ opportunity with thousands of purchasers of rosé. It is premium, mid-summer picnic celebrating rosè and pink summer cocktails. Full-sized and half-sized rosè pours and pink-coloured cocktails will flow through the event, offering brands the opportunity to showcase and sell their SKUs to the attendees.

Rosé Disco is an immersive experience, with the event decorated fully pink, alongside white picket fences all 8,000-10,000 attendees in pink and white.

WHY PARTICIPATE?

Rosé Disco is one of the fastest-growing festival brands in NORTH AMERICA now expanding to the U.S. for 2026. What began as a 3,000-person event in Vancouver, BC has exploded into a 10,000+ attendee celebration of all things pink, summer, and rosé.

By participating, your brand joins an iconic, sun-soaked experience that brings together thousands of fun-loving, social, and rosé-obsessed guests. These are your ideal consumers, engaged, adventurous, and ready to discover new products they can fall in love with.

Your brand won’t just pour samples — it’ll be part of the vibe. Think glorious sunshine, palm trees, disco beats, and a sea of pink and white. Every photo, sip, and shared moment connects your product with good times, great taste, and unforgettable memories.

With incredible brand recognition, media coverage, and an audience that loves to share their experiences online, Rosé Disco offers unmatched visibility and association with one of the most talked-about event series in the country.

HOW DOES IT WORK?

Guests are able to purchase their drinks using the festival token, with each token warranting a 2.5oz pour. For each token that the exhibitor receives, they will receive 1/10th of the wholesale price of the SKU that they are showcasing. If a booth is pouring more than 1-SKU at their booth, the price remitted (per token collected) will be based off of the least expensive bottle they are pouring. With this token remittance system, the intention is that the exhibiting companies have no (to-little) cost of the rosé that they are showcasing. Token remittances are capped at $2.5 per token.